Yahoo and Amazon Building a Competitive Advantage

Brief history of the companies The Yahoo and the Amazon are online companies which also offer similar trading platforms across the globe. The Amazon.com was established in the year 1994. The company has been active in the online shopping platform. From its inception, the Amazon Company’s product line objective has been to provide quality products at the convenience of the clients.Advertising We will write a custom essay sample on Yahoo and Amazon: Building a Competitive Advantage specifically for you for only $16.05 $11/page Learn More The services offered by the company include online advertisement, online purchasing, and online consultancy. The Amazon has a product or service to any one, from a toddler to an old man. The company has expanded from the US to all other continents due to its customer-centricity business model. On the other hand, the Yahoo Company also operates on the online platform and was founded in 1994 and has experienced rapid growth over the years. Yahoo offers series of online products such as broadband, Yahoo finance, games, online TV, and online shopping. Yahoo expanded due to the various online platforms its offers to different customers across the globe due to its ‘good, better, best’ pricing strategy. As a result, the demand for its products and survives has continued to grow since the objective of this pricing strategy is to attract and retain customers who want affordable goods and services. Key strategic differences Customer-to-Customer verses Business-to-Business platforms Amazon has employed the laggard activism strategy to not only capture the global market, but also leapfrog the dominant Yahoo Company. Unlike Yahoo which operates on the Customer-to-Customer (C2C) platform, the dynamic Amazon functions on the Business-to-Business (B2B) platform. As a result, the Amazon has penetrated the global market due to a balance in factors such as the Western business style, global business approach, and flexible organizational structure (Kashmanian, Wells, Keenan, 2011). In order to penetrate the expanding global market, Amazon’s business platform was modified through introduction of services such as premium customer experience, compact support from the community, and low charges for small businesses. For instance, the Customer-to-Customer platform adopted by Yahoo has created and successfully implemented the marketing strategy to ensure customer loyalty and market expansion.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company’s product multi-branding as a positioning strategy has enabled it to survive competition. For instance, the online shopping and Yahoo finance are tailed to address the individual customer needs. Besides, the company has managed to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mi x due to improved product visibility for each target customer segment (Coulson-Thomas, 2013). Open-system verses closed-system The Yahoo Company’s business model is based on the C2C market. The attitude of the CEO towards localization is an indication of clear vision within the global market. The goal is to concentrate on the local market through use of an open-system business model. The strategy was meant to take advantage of the challenge of ‘smallness’. On the other hand, the Amazon depends on the closed-system approach in execution of its business strategies. Unlike the Yahoo which developed a fixed entry strategy in the market that was characterized by overconfidence and inertia, the Amazon was packaged as a humble and flexible online technological trading platform. As a result of the stable knowledge of the global market, Amazon jumpstarted operations through a flexible and rational business decision processes. Basically, this strategy was helpful since cha nging would not be as costly as those companies that have fixed and mature formulas for doing business such as the Yahoo Company (Coulson-Thomas, 2013). It is apparent that the Amazon Company has more efficient knowledge and experience in uniqueness of products and services than the Yahoo Company. Strategic planning: Comparative analysis The main variables of the Amazon business operations are connected at the central point of strategic planning which encompasses costing, speed, quality, flexibility, and dependability to create a smooth continuous operation tracking model. For instance, the company has been in a position to establish online business leadership position due to its appeal to the local customers, in terms of easy to use interface, free trials, and localized purchasing experience.Advertising We will write a custom essay sample on Yahoo and Amazon: Building a Competitive Advantage specifically for you for only $16.05 $11/page Learn More On t he other hand, the major part of the success puzzle for the Yahoo business management delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles, defining value of the business, determining requirements, and clarifying the vision. Besides, the success puzzle is proactive in building teams, mitigating task, resolving issues, and providing direction as incorporated in the operations management system. The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction. The corporate strategies of the Amazon Company were also based on the traditional marketing, localized human resource, and efficiency in the monitoring units. On the other hand, the Yahoo’s platform was not modified to guarantee the localized experience to its customers across the globe (Hill Jones, 2013). The Yahoo Company depends on the local means of production in running the business. The business model was to create a decentralized system in terms of a management line for the expansion within the global market. The approach adopted by the management was to ensure that decision making process is shortened thus, avoidance of excessive bureaucracy. Furthermore, adoption of the decentralized system of management was meant to ensure direct contact with customers within the shortest time possible. The company heavily depended on the local resource to achieve a rational decision science. On the other hand, the Amazon Company established a hybrid system of integrating the western resources within its business market. However, the company maintained its centralized management system from the Silicon Valley. Besides, the company used international resources such as the management team and system support staff (Hill Jones, 2013). The ideal strategy for performance measurement should be aligned to the communication channel in the company. For implementation of th e strategy, the management of the Yahoo Company does not balance the short term and long term consideration towards decision making since the resource allocation and use is centralized.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Management strategies that ensure long term obligations are fulfilled and consider mostly the role played by resources invested in technology, continued innovations in new products, and conducting intensive researchers in the market to identify fresh niches. Unlike the costing system of the Amazon Company, which is internalized within the local market, the payment system of the Yahoo Company is externalized within other platforms (Hill Jones, 2013). Distinctive competencies The Amazon Company has a very unique organization structure. The company exhibits distinctive and unique organization configuration that is shaped by the organization’s goals. In advancing organizational learning, the system helps the business to avoid learning disabilities besides being proactive in organization thinking. The Yahoo organization exhibits flexibility in its organizational arrangement that enables jobs to be redesigned to facilitate work-based innovations. The teamwork based organization st ructure actually identifies the hierarchy of the management in order to understand any complex network. In addition, the arrangement provides myriad illustrations of the persuasive importance of problem definition within communication contemporary context (Amit Zott, 2012). Unlike the Amazon Company, which depends on different functions such as the Asia regional office, the head office in Silicon Valley and intuitions of the branch managers, the Yahoo Company has a simple organizational structure model comprising of a single CEO, who is in a position to localize the business management strategies within the conservative and open markets. The Yahoo organization exhibits flexibility in its organizational structure that facilitates work based innovations. The company has diversified its operations to merchant service and small business segments to ensure long term sustainability. Generally, when all other factors are held constant, the Yahoo Company is in a better positioned to sustai n its business within the market due to its unique services, wide appeal to customers, and relatively flexible management model. Recommendations Operational efficiency Operational efficiency and market niche provide an indication of how well the company manages its resources, that is, how well it employs its assets to generate sales and income. It also shows the level of activity of the corporation as indicated by the turnover ratios. The level of activity for the Amazon Company has remained relatively stable despite threat of competition, constant change of taste, and varying preference. In order to stay afloat, the company should streamline its operational costs and introduce freelance marketers paid on a commission. The marketers will operate from their homes to save the company daily expenses of running its business. Through implementing this proposal, the company will reduce its wage bill and seal cost loop holes (Amit Zott, 2012). Consumer Centricity Properly designed online marketing and product distribution management facilitate the success and sustainability in online marketing. To increase credibility and maintain professionalism, the current channels of reaching the consumers at the Yahoo should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the business and its clients. The new development elements that the company should incorporate include trust, liability acceptance, distribution, fair retribution process, and passing accurate information to target audience in order to restore confidence within these networks. Essentially, the success of e-marketing depends on proper alignment of a functional team that is responsible for the creation of flexible and quantifiable measurement tracking tools for periodically reviewing results (Hill Jones, 2013). This strategy will ensure that the business is sustainable. Conclusion Reflectively, the Amazon and the Yahoo companies should int roduce a functional team with the essential knowledge in social media and tools used in marketing. The two companies have three building blocks of learning such as a supportive learning environment, concrete learning processes, and practice leadership that reinforce innovation. However, the companies differ in their operational strategy and organizational planning. The Yahoo Company operates within the Customer-to-Customer platform while the Amazon operates within the Business-to-Business model. The Amazon should adopt the operations efficiency strategy to sustain its market while the Yahoo should adopt the consumer centricity strategy to sustain its competitive advantage. References Amit, R., Zott, C. (2012). Creating value through business model innovation. MIT Sloan Management Review, 53(3), 41-49. Coulson-Thomas, C. (2013). Implementing strategies and policies. Strategic Direction, 29(3), 33-35. doi:10.1108/02580541311304643 Hill, C., Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage. Kashmanian, R. M., Wells, R. P., Keenan, C. (2011). Corporate environmental sustainability strategy. The Journal of Corporate Citizenship, 44, 107-130. This essay on Yahoo and Amazon: Building a Competitive Advantage was written and submitted by user Alexa Mathis to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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How to Write a College Student Essay

How to Write a College Student EssayWriting an essay is a great way to gain a step up in your academic success as a college student. Many times, the essays on the topic of the students academic work are based on first hand experiences or reflections from others who have been in the same situation. This type of essay allows students to begin to see past their current problems and start to look at possible solutions that they may be able to use in the future when faced with similar challenges.For this reason, the subject matter of the essay must be something that the student can relate to and something that can be researched. Since so many students get frustrated by the task of researching a topic, it is advisable to write your own essay instead. Writing your own essay also gives you the freedom to choose a topic that you would not normally have a hard time researching. The research part of the essay can be a great resource for students.Many times, students will look at the subject mat ter of an essay and attempt to make it relevant to the main focus of the essay. While this is an important thing to do in terms of making the essay as a whole coherent, it should not be done at the expense of making the topic interesting. If the student's essay is to be used in a class, then the subjects he/she researches must be pertinent to the course they are in.The next step in writing a great essay is to make sure that the essay flows logically. Write each paragraph out on a separate page in case you need to look at it later. However, once it is completed, it should be presented on one side of the page.An important aspect of an essay is that it should be something that is well written. The reader should be able to fully absorb the content and should find it easy to understand. The ideas should flow effortlessly and not make the writer sound like he/she is trying to express things that he/she really doesn't know much about.When choosing an essay topic for your college student es say, you should be able to determine if you are able to research the subject matter. Some topics may be completely unknown to you. It is also important to take note of the title of the essay. Some people choose to go with the title of the author of the essay.Another factor to consider when picking a topic is the overall content of the essay. While some people may like to go with a topic that is topical, it is still best to go with one that is more informational. A topical essay can still be written on this topic.If you are struggling with how to write a college student essay, consider looking into writing your own essay. It can be a great opportunity to begin to see some of the things that you know well. Taking notes can help you with this process.

How to Choose the Right Essay Topics For Your Marriage Proposal

How to Choose the Right Essay Topics For Your Marriage ProposalChoosing the right essay topics to propose your marriage is a crucial aspect of writing the proposal. The essay topics you choose will tell the reader what your relationship has to offer and what will motivate them to read your proposal.The first step in writing a proposal essay topic is to sit down and write a list of possible topics that might interest you and your significant other. The time it takes to sit down and write is only about ten minutes, and in that time you can narrow down your topic choices to a few, possibly three. Then you can sit down and write a complete outline of how you want to write the proposal. The outline should include the theme of the proposal and any or all of the suggestions to help you finish the outline in the shortest amount of time.If you are still unsure of how to choose the best essay topics for your marriage proposal, you may want to read some sample proposals to get ideas. By reading a sample you can see how others have written their proposals and you can create an outline for your own proposal that is unique and personal. Sample essays for proposals also give you ideas on how to develop your own topic.It is always a good idea to write about something you both enjoy. This will make your proposal more memorable and more personal. If you are having a difficult time choosing a topic, ask your significant other what their interests are. If they don't have a topic they like to write about, consider choosing one that you both enjoy.If neither of you has a common topic, write about the things that are most important to you. Be sure to include all of the items that you and your partner feel strongly about. A topic that is not directly connected to either of your interests may be more appealing.Keep in mind that while these topics are important, they may not be in line with the current society. Therefore, if your proposal is going to be put on an online dating site, you will want to choose topics that are in line with modern dating conventions.An important aspect of choosing the topic is to keep in mind how the readership of the proposed marriage may be. You want to pick a topic that is popular, but still at the same time, avoid topics that are too trendy or are too much of a novelty.Writing your proposal essays is not difficult, but it is important to choose the correct essay topics to propose your marriage. The focus should be on the proposal itself and the things that will motivate readers to read your proposal. By selecting the proper essay topics, you can easily and quickly put together a great proposal that will be highly effective in generating responses from potential suitors.

Research Paper Topics on Gorillas

Research Paper Topics on GorillasResearch paper topics on gorillas and other great apes are important because they help students understand and identify certain characteristics and behaviors of their type. For example, if a student wishes to study the life history of a species, then research papers on gorilla mating systems and reproductive preferences could be useful. Likewise, if students wish to study behavior and ecology of chimpanzees or bonobos, they will need to know about group behavior, primate physiology, behavioral ecology, and human-primate interaction. To assist in these areas, good gorilla research papers can be used.The first question that arises when you are going to use gorilla research papers is what information should be included. Weigh the pros and cons of providing numerous short paragraphs on individual gorillas or groups and go with short paragraphs that will be easy to digest for the reader. This will enable students to get enough information without getting b ogged down in hundreds of pages of text.It is important to provide enough information for students to easily understand the material and the information is important. Try to include as much information as possible in one essay. No matter how detailed the information may be, students need to get enough information in just one paragraph to allow them to fully grasp the concept. Keep your information brief because you want to provide enough for students to read through and give them an idea of the topic you are covering. Remember, the more information, the better your written composition will look.Make sure that you come up with research paper topics on gorilla research paper topics for everyone to be able to understand and apply what you have written. The most popular topics in anthropology journals are those regarding humans, animals, and the environment. Make sure that you include these topics in your gorilla research paper topics. You don't want to mislead the readers by including content that may not be relevant. For example, if you present information about Africa and Chimpanzees and about the prevalence ofGorilla use, you may inadvertently mislead the readers because this may not be applicable to humans.Do not forget to use hyperlinks in your gorilla research paper topics. Because this is such a controversial topic, it is important to provide relevant links. The best way to accomplish this is to include three or four links to three different resources on gorilla research papers. These should be well-done, making the links properly placed.A few research paper topics on gorilla research paper topics include how they reproduce, care for young, and foragers. Each has its own benefits. Be sure to research all of these topics, because there are many that are not covered. Also, since gorilla research papers are sometimes used as textbooks, students need to be able to understand the information before they decide to buy a book. Research topics on gorilla research papers are very valuable for students to learn and apply the information to their daily lives.When students have researched gorilla research paper topics, they should then conduct their own research to determine if the information presented is accurate. This allows them to determine if what they learned was true or not. Then, it allows students to compare the information with the facts, rather than just taking it at face value. As you research gorilla research papers, keep in mind that there are many instances of misinformation. However, when you compare the information with the facts, you will be able to make a fair comparison.Finally, you should take the time to provide concise and complete information in your gorilla research paper topics. Research papers provide great instruction for students. Make sure you do your homework and include the best research papers so students are able to find the knowledge they need and use it in their lives.

Tips For Writing Proper Headings For College Papers

Tips For Writing Proper Headings For College PapersAlthough there are many websites that offer advice on how to write your essay, you need to make sure that you are reading and studying the correct headings for college papers. Many students write papers that do not meet their standards and many more get mixed up with these essays when they have to hand them in. You should use the right guidelines to write an essay so that it will not come across as confusing to other students.Papers that do not follow the right guidelines are those that are incomplete. Students who are not following these guidelines will be not be able to understand the ideas that are expressed in the essay. This means that the essay may be inadequate. This is why it is important that you know how to write the right headings for college papers.In order to determine the correct headings for college papers, you need to examine each topic in your paper from the perspective of how it will help the reader understand the m ain ideas that you are trying to convey. You also need to evaluate whether or not the content of the paper is applicable to your area of study. Some of the topics that may be useful to cover include the usage of statistics, the use of analogies, and the use of evidence.You also need to assess the importance of each topic by evaluating the effect that the information has on your research methods. For example, if the information is used to prove a point, then the topic will be very important. If the information will be used to support a hypothesis, then the topic will be less important.If you have chosen a major term, such as 'human anatomy,' then it is important that you think about what the relevance of the information is to the major. This will give you some idea about how to structure your essay. If you are writing a paper that will be used in a class, then you need to look at your research methods and find out if they will be affected by the information that you present.Also cons ider how well the information fits with the topic of the paper. If you are writing a paper about 'Studies that proving Human Anatomy' you need to know if the topics you have chosen to fit with this theme. It is also important to ensure that the information does not go against the topics of the paper.A key principle to remember when you write essays is that you need to use proper headings for college papers. Students need to follow the rules in order to make sure that their essays are understandable and effective. Writing with proper headings for college papers is one of the most important aspects of writing an essay.