Marina Bay Sand

Marina alcove littoral (MBS) is one of only two integrate resorts (IRs) in capital of capital of Singapore, reparation in Marina Bay waterfront in the heart of the city. It developed by Las Vegas Sands (LVS) Corporation has opened officially in 2010. MBS does not only victimize tourists by the fascinating design, but it also attracts visitors by a abundant variety of go such(prenominal) as 2,560-room lodging property, amenities of spa, physical fitness centre, bar, theme park with infinite swimming pool, the state-of-art casino, convention, shopping mall, theaters, cinema and over-the-top lotus-shaped museum.Writing this report, the author aims to investigate MBS regarding the use of invitee exercise programme bewilder. Overall, the model is rattling signifi squirtt to MBS in supporty of service excellence to its lymph glands. 2. The application of guest activity programming model to MBS It is not useless to pass off term to explore the term of guest activity program s before applying the theory for MBS. According to Mill (2008), guest activity is also called as entertainment which is an activity that takes place during ones free conviction, is enjoyable, freely chosen, and benefits the respective(prenominal) emotionally, socially, physically, cognitively, and spiritually.In other words, recreation means chosen activities that guests chamberpot develop benefits from it, including having fun to stick toher. And in purchase order to satisfy guests, popularly the guest activity director who plays an active role in ensuring guests to get benefits exiting intent guest activity programs. The guest activity programming model (refers to Appendix) consists of 5 plays. First of all, it assesses guest needs. Perhaps it is influenced by 4 external factors such as history, environment, culture, and organization. These factors will contribute partly to generate guest needs.In particular, historic influences refer to the tradition and philosophy of the resort. Typically, the IR is a resort whirl a rich variety of leisure and entertainment activities and casino facilities. Thus, if ontogenesis a guest activity programming for MBS, it is possible to concern with these elements. On the other hand, environmental influences can be understood as the time of the year, weather, and nature. In Marina Bay, it inherits beautiful Singapore River which is ideal for sports on the river.Namely, MBS has collaborated with Singapore River sail in order to open a tour route across convenient locations surroundings the river such as Clarke Quay, Boat Quay, Merlion Park to the IR. Guests can enjoy the beauty of the river before arrivals of the IR. Cultural influences comprise of ethnicity, age, and religion of the guests. Singapore possesses multi-ethnic culture which is the most popular destination in Asia for Westerners and Easterners. Although Singaporean is mainly Chinese, Malay and Indian, most people are well-educated and at rest with E nglish.This cultural factor is the supporting to MBSs vexation. Meanwhile, social influences are fads, trends, and news. In this respect, it can mention about the tendency of international guests in Singapore towards gambling and shopping interests. Finally, organizational influences are defined as determine and mission of the company. An example of MBS, the chairman of LVS Adelson claimed that the IR will aim to be a catalyst for the economic future of Singapore and a ground pad for its tourism industry.Usually LVS Corporation builds its properties in the purpose of ontogeny the local economy, and MBS in Singapore is not an exception. Thus, in the first stage of needs assessment, the guest activity director should expect guests needs that reflect 4 external factors. In order to deploy the most effective needs assessment, the process must be conducted by interviewing existing and potential guests regarding their interests or learning national statistics to explore current tren ds in recreation.In the next stage, the guest activity director should develop objectives. after(prenominal) identifying what important to guests, the director will set objectives for the guest activity programming to enable guests to be snug. In particular, MBS will deliver outstanding services of 5-star hotel with the cutting-edge facilities. It means the IR agreeks a level of over mentality to its guests. Furthermore, it is the stage of deploying cluster or activity analysis in order to meet identified objectives in the guest activity programming.According to Mill (2008), the savant broke down each activity following by criteria behavioural domains, skill level, interaction patterns, leadership, equipment, duration, facilities, participants, and age appropriateness. For instance, during Christmas and New Year Holidays, MBS might be after to have seasonal sales or decoration the property with light style. And this involves the cluster of duration which occurs during the hol iday. In addition, the external factor of environment i. e. the time of the year, also generates the recreation.Beside seasonal arrangement, sometimes activity can schedule hebdomadally or monthly in a period of the day. For instance, the Sands harvesting Festival has recently opened on July and August for 1 day. Moreover, other events require lighting, audio and visual aids such as The favorable Pavilion for ones own virtual photo shoot, exhibitions, movies and so on. All events are classified as the cluster of equipment criteria. From this stage, it can see that the use of guests, staff, resources and facilities in the model will be assisting tools together to deliver the guest experience in the next stage.The activity experience seems to be a process how much guests enjoy and have fun in recreation. Taking the example of Sands Fruit Festival, the holder promises that the festival will deliver a wide selection of premium fruits to visitors such as lychees, longans, rambutants, and mangosteens. It means the IR hopes the guests can experience high quality and uninfected fruits. Or in the lodging sector, MBS desires the guests to stay wonderful rooms. Guests can abate with spacious bathroom with freestanding bathtub and walk-in shower.In addition, they can allure friends into their rooms for conversations with coffee and tea made by in-room mini bar. Guests can watch 42-inch LCD with cable TV or movies on demand. Otherwise, business guests can take advantage of high-speed internet access for their needs. In the last stage, it is activity evaluation an indispensable metre in either process. Usually, the guest activity director might work with other subdivision in the resort to publish customer feedback questions in order to get guests opinions regarding what they experience in the resort.This aims to determine whether or not objectives can be met. Otherwise, it will investigate how much objectives are met or which level of experience guests reach from unsatisfactory to delight. If there is any failure, this step will indicate clearly, as a result the resort will eliminate or make adjustment in the next guest activity programming model in order to offer fall apart recreation. 3. Conclusion In conclusion, the guest activity programming model is very helpful tool for resorts in developing recreation and ensuring guests to be satisfied during their stays in resorts.The model consists of core 5 steps such as needs assessment, identification of objectives, activity analysis, activity experience and evaluation. The guest activity director should follow these steps to create the most cost-efficient recreation to guests. Importantly, recreation will be built by the influences of 4 external factors such as environment, history, organization, social, and culture. Besides that, guest, staff, equipment/resources and facilities are useful tools in assisting the director to create successful recreation.