Research proposal Dissertation Example | Topics and Well Written Essays - 3250 words

Research proposal - Dissertation ExampleThe advancements in digital communication theory technology and the further strengthening of multilateral trade ties have created an environment in the 21st blow more receptive than that which characterised internationalistic business a few decades ago. A greater understanding and familiarity with different countries cultures, laws, and social institutions has greatly diminished the uncertainty and distrust that held countries back from openly participating in international trade and business. Furthermore, the faster pace of technology transfer and development of productive capacity in slight real economies have created new markets that depart added impetus for cross-border trade. The United Kingdom is one such developed economy that may itself benefit from, as it may benefit some others through, increased participation in other markets. A country which presents attractive opportunities for expanded trade relations is Ecuador. The pros pects have to be examined further, however, and a notwithstandingtocks for the formulation of a viable marketing dodge has to be established before concrete plans could be drawn. 1.2 Research aim This study aims to examine implications and directions for strategic marketing that U.K firms may explore in their crusade to establish a presence in the Ecuadorean market. Existing macroeconomic and industrial data for Ecuador, industry study on U.K. firms, and the use of established strategic theory in a competitive environment shall provide the context and constraints within which the aim is to be acquireed. 1.3 Objectives In order to satisfactorily accomplish the above-stated aim, the proposed study seeks to attain the following objectives 1.3.1. To describe the social, political, economic, technological, ecological, and legal situations in Ecuador that may impact upon the business opportunities of foreign firms wishing to count on the market, using the PESTLE country analysis fra mework 1.3.2. To identify industries in Ecuador where U.K. firms may successfully disgrace and create a significant impact, citing particular advantages and disadvantages, through use of Porters Diamond Framework. 1.3.3. To apprize strategic directions that U.K. firms may take for the industry or industries identified, in order to initially effect entry, and thenceforth to sustain competitive performance in the Ecuadorean market, through the three fundamental marketing strategy paradigms, videlicet (a) standardization-adaptation, (b) concentration-dispersion, and (c) integration-independence. 1.4 Research questions The study shall strive to achieve the aforestated objectives, guided by the following research questions to which it shall provide applicable answers 1.4.1 What are the social, economic, political, technological, ecological, and legal conditions existing in Ecuador that may influence the business environment? 1.4.2 On the butt of the results of the environmental sca n on Ecuador, what possible industries may be engaged in by U.K. firms want to enter the market in this country? 1.4.3 In relation to the industries identified, what possible strategic marketing directions may U.K. firms adopt in entering into and sustaining performance in these markets? 2. Literature review 2.1 International marketing strategy In deciding upon entering a foreign market, a firm takes on considerable risks, but foresees that there is an opportunity to earn considerable returns as