Comparing Advertisements by Garnier and Neutrogena Essay -- Adverts, C

We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, path hoardings, taxis, b uses and through the post. E genuinelything we purchase or watch is advertised. This is a technique utilise to persuade people to buy their products. Companies use the power of persuasion to influence their target audience into buying the product being promoted. Advertisements are use to reserve the audience believe they need the product being marketed. somewhat advertisements are much successful than others and I intend to investigate why, victimisation twain examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The Garnier advertisement takes up an A4 page in a magazine. The main picture takes up some 60 percent of the page which makes it stand out and shows it is an important grammatical constituent to making the advertisement efficac ious. The main picture is split up again but it is not a 50/50 split it is more like 40/60. The smaller picture shows the young woman applying the product to her flavour and the larger picture shows the outcome of using the merchandise. The picture of the product covering is smaller as it does not show you how well the product whole kit or what the end result is which is most important. The larger section is of the girl after application, the girl is very beautiful with clear skin, and this may make the target audience want to buy the product because they have the end to have the perfect skin she does. On the picture in pureness writing is GENTLY CLEASNSES PORES DEEP DOWN. LOOK, THERES NOTHING TO SEE. it is divided on the two... ... preferred the Garnier the reason is it is straight to the point and aesthetically pleasing it is very fresh and informative without the need for a whole chunk of text edition explaining who uses it, the product speaks f or itself. The reason I disliked the Neutrogena advertisement is that its too cross and also it has too much text which will not supplicant to its target audience as most teenager do not pay attention to the text on advertisements. At first peek the Neutrogena looks like an article and once read tells you about the life of a dancer which will not really interest many people, flush though the point is that the pore range is quick and easy to use there is no need to explain the history of the users life. Therefore to shut my essay I came to find the Garnier advertisement is a better driving force than the Neutrogena.