Knowledge gap

The intimacy gap hypothesis presumes that you will know more almost these topics than people whose educational aim is secondaryer than yours, even if the topics dont promptly concern your everyday life. -Stated by Telephone, Donahue and Alien in their 1970 article they tell the nation Is divided Into two distinct segments a group of relegate educated people who know more about most things and those with low education who know less. Low Socio-economic status (SEES) argon slightly defined by education level but also have trivial or no knowledge about semipublic affairs issues, are disconnected from news events and Important new discoveries, and usually arent concerned about their lack of knowledge. High Socio-Economic Status Are the opposite of Low SEES Public Affairs issues -According to the knowledge gap theory most people score knowledge as a topic becomes more heavily cover by the plenty media, but the higher educated segment of the population will gain more knowle dge.Knowledge gap says nothing about the individuals intrinsic intelligent, the theory is just saying that high-educated people have several advantages. such(prenominal) as 1. A sweller level of stored knowledge on a variety of topics. 2. Better charge, comprehension, retention, and greater communication skills. 3. More reliance on the information-oriented print media rather than the entertainment-oriented non-profit media 4. Greater numbers of relevant social contacts or friends who are apparent to be knowledgeable about and discuss pubic affairs topics. Low SEES bath be called Medal Poor -High SEES can be called Media Rich Programmatic Research- is research that builds on itself, where one study outcomes entreat questions and other researchers take up the challenge to answer. Points that might reduce the knowledge gap 1 . The type of issue, especially an issue that really gets peoples attention 2. The size and type of community small, rural, homogeneous areas have lower gap s clues with pluralistic subcultures have higher gaps. 3. Owe much and what type of media coverage a topic gets cigarettes link to cancer is constantly in the news (lower gaps) knowledgeable harassment incidents get intense but inconsistent coverage (Higher gaps) 4. An Issues level of conflict such as police brutality (lower gap) vs.. Covers about urban revitalization (higher gaps) 3 early concepts explored 1 . Socio-economic deficits 2. Differences -sasss Interest in topics became the original research. Print Media is more informative than TV.High SEES group still watches newscast -sasss focused on health, environment, and new technology. Communication campaigns became designed to educated or persuade and telly system interest increased. Politics became a focus -Higher SEES use Schemata. Chapter 27 rationale of relative constancy -Charles Scripps 1959 released economic report of media. -Macombs used the observations from Scripps to offer a theory called the Principle o f Relative Constancy. Some of his predictions were 1 . The proportion of money, viewed as a part of the gross national product(GNP), spent on the set media remains fairly constant over time. The Constancy aspect. 2. Because the economy varies from smash up to depression, the GNP also will vary. The relative part of the theory. 3. Because the expenditures on mass media are relatively constant, new media must fight it out with animated media. This is the functional equivalence part.Chapter 28 Cultivation -The media-culture connection got its first great push from the Payne Fund studies in the asses and asses, an investigation of the impact of movies on unexampled people. Payne Fund Findings -George Greener Violence index -Grinners definition of violence the overt formula of physical force (with or thou a weapon, against self or others) compelling action against ones will on pain of being contuse and or killed or threatened to be so victimized as part of the plot. Cultivate -T wo types of Cultivation -Mainstreaming a relative commonalty of outlooks that television tends to cultivate Resonance -suggest the power of television to influence popular imagery increases when seen on the screen resonates with the viewer seems consistent with experience it is more likely incorporated into the persons notion of reality.